The installation of the LEDs is the first visible step in the red Avalanche+ project. The primary focus in this breeding program is on the search for a new, special red rose. The first commercial cultivars are expected to appear on the market in 2017/2018.
The first cultivar in this program is currently being lit with a hybrid lighting installation, along with other varieties.
“Red cultivars benefit from a high light level. The additional lighting that Philips LED lamps bring to our breeding site enables us to achieve the same light level as the most modern rose businesses,” says Dennis van Dijk, Rose Product Manager at Dümmen Orange™.