Indoor positioning

Perfect light, precise location

Benefits
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Personalization, insights and efficiency

Smartphones already provide a wealth of information, and with apps and services powered by Philips Indoor positioning, you can make the in-store experience even better while improving your store’s performance.

Enhance the in-store experience for shoppers with location-based marketing and wayfinding. Coupled with a loyalty database, this allows for personalized promotional pop-ups and location-based product suggestions on shoppers’ smartphones. Wayfinding can also improve staff efficiency by helping with restocking and online order picking. Data gathered from the smartphone app can provide valuable insights for store managers, including information about space use, dwell time and shopper journeys.

Indoor positioning benefits at a glance

Indoor positioning technology lets you own the mobile experience in your store while revealing shopper behaviors and desires.

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Improve convenience

Wherever they are in the store, shoppers can use their smart devices to navigate to the products they want, enhancing the ease and convenience of their shopping experience.

Increase dwell time and give new reasons to buy

With location-based promotions and notifications, customers are more engaged, likely to stay longer, and more inclined to make a purchase.

Increase staff efficiency

Accurate, real-time data helps route employees to issues, restock items, pick orders, and provide location-based support.

Gain in-store insights

Your Indoor positioning system provides location data to optimize store layout, improve flow, and evaluate the effectiveness of marketing campaigns based on how customers are using the space.

What’s possible with Indoor Positioning

Our Indoor positioning system turns your store’s lighting grid into a location-based marketing infrastructure.

1. Highly accurate location data

Support in-store location-based services with visible light communication (VLC) technology embedded in LED luminaires. Each luminaire transmits a unique VLC code detected by a shoppers’ smartphone camera – pinpointing location and orientation to within 30cm.
2. Respects privacy

Customers must opt in to your store’s mobile app and no personal data or device identifiers are requested, gathered or stored. Device location data is anonymized for analysis.
3. Optimal shopping route

With the Philips Indoor positioning system, an app on a shopper’s smartphone guides them to the products they need and provides an optimal shopping route for everything on their list.
4. Location-based promotions and notifications

The smartphone app provides shoppers with location-relevant promotions and notifications as they walk down the aisles. Personalized promotions can be linked to a shopper’s loyalty card.
5. Wayfinding for order picking

Philips Indoor positioning system enables order-pickers to use an app that dynamically navigates them through the store. This enables efficient product selection, shortens the time to pick up and allows for increased order processing per shift.
6. In-store analytics

A cloud-hosted dashboard reveals footfall, dwell time and density maps to help you optimize store layouts, product range, planograms, marketing and staffing.

How Indoor positioning works

The Philips Indoor positioning system works with LED luminaires that are embedded with visible light communication (VLC) technology. Using the light from the luminaires, the system sends a unique code to a mobile device, accurately pinpointing the user’s specific location on a map of the store. The user’s device is now location-aware and the app delivers location-based services.

The Indoor positioning system does not require additional installations other than the LED luminaires with VLC. With an iOS and Android SDK and cloud services, retailers or their app developers can embed the positioning capabilities into their apps, delivering instant location-based services.

Information gathered from the indoor positioning system is stored in the cloud. Venue owners can use this data on shopper behavior to further optimize and improve the store layout.

Indoor positioning system app - Visible light communication technology - Cloud services - Customer insights | Infographic

Philips Lighting partners with global technology innovators to help retailers transform shopping with indoor positioning

Location Lab partner program

We’re partnering with innovative technology companies to help you transform the shopper experience within the physical store using indoor positioning.

YellowDot program

The YellowDot program is a luminaire certification program that allows manufacturers to test and certify that their LED luminaires are interoperable with Philips’ indoor positioning technology. In support of this program, Philips Lighting has made a range of YellowDot ready LED drivers available for the European market.

Case studies

Contact

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Indoor positioning white paper

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Indoor positioning Perfect light, precise location

Personalization, insights and efficiency

Indoor positioning benefits at a glance

What’s possible with Indoor Positioning

1. Highly accurate location data

2. Respects privacy

3. Optimal shopping route

4. Location-based promotions and notifications

5. Wayfinding for order picking

6. In-store analytics